“For my inspiration e.s forever”

With a great combination of online entertainment services and consumer perks, Caliente prioritizes player satisfaction. Caliente produces and distributes industry-leading traditional casino, social gaming, scratch cards, and mobile casino games. All of the tournaments, promotions, and rewards at Caliente.mx are designed to beat the competition, says Yahav Sanoff, the CMO of Caliente.mx.

Yahav believes that the most critical factor has been to get to know his team, to understand their strengths and weaknesses. He also wanted to understand how each of his eight senior employees would develop in their positions. This strategy has helped him build a very confident and strong team. As he has gone on, he has learned how to delegate authority and give people the power to work with freedom of choice.

I want to convey to my employees that everyone they admire today began with nothing, says Yahav. He is a firm believer in perseverance and drive.For instance, one should be conscious of the opportunities presented by life, as these can supply you with life-long tools that will serve you for the rest of your years. He encourages everyone to pay great attention to the data contained in their reports. We all need inspiration, and everyone has the potential to be Elon Musk one day.

For over two decades, I've learnt from the greatest in the profession and from extremely bright people, says Yahav. I believe the most important leadership lesson I've learnt over the years is to trust my team, to be confident in them, and I am proud of the team I've built, continues Yahav. As a result, I am pleased that everyone is giving their best. We must respect their choice and give them room to grow. I've made Caliente.mx a place where people feel empowered, and my goal is for everyone to feel safe and valued, so they can enjoy their work and look for the best opportunities for themselves and the company.

While on the subject of criticism, Yahav notes that it's infuriating to receive a negative review for something you've done your best to accomplish. However, everyone has a unique perspective, which I appreciate, and the idea is that we must turn a negative evaluation into a source of strength instead. Yahav suggests asking ourselves what we can improve upon, acting on it, and moving on.

The next innovations that will help us grow our business include integrating Caliente.mx with Alexa Mexico, which will allow anyone to set their gambling odds as daily news on their Alexa device. We all know that voice is the future, and I believe that within the next 6-7 years, 20%–30% of beta projects will be produced by voice. We have a large presence in every medium imaginable: the internet, television, print, and sponsorships, says Yahav.

We want Caliente.mx to be a decent company with a healthy and solid relationship with our partners. Just to add, during the pandemic, a number of teams we sponsored encountered numerous difficulties, which we assisted with. We prefer to treat everyone the same and want to always be a company where everyone is happy to work, says Yahav.

For Yahav, their objective is to provide a pleasant experience for their clients while they are working on a project, and thus their primary responsibility is to ensure that their clients have a positive experience from beginning to end. Consequently, when our clients win, they desire a quick and straightforward withdrawal. As a result, we looked for a solution that would check all the boxes in order to accomplish it, adds Yahav.

We worked extremely hard throughout the 2018 World Cup, and the result was that we generated more exposure than the Coca-Cola Company! Consider how thrilled we were to discover that our efforts were bearing fruit; we grew to be quite successful in less than two years.

As Yahav explains, we are constantly on the lookout for methods to improve our ability to serve our clients. We are investing heavily in streaming and are nearly ready to offer free streaming of over 5,000 events, including the French league and much more.

Yahav further proposes that we should  continue to offer the great presents that our clients have been requesting, such as meet and greets with very famous team players and many more surprises in addition.

Yahav wants to give everyone a little hint, and says that something is inspiring me. Since many of our clients admire the Caliente.mx experience and many of our Mexican targets live in the United States of America, a lot of businesses are interested in bringing Caliente.mx to the United States, and we are in the process of making that happen.