Ehsan Taqbeem, President & CEO of mQrg Profile

Tony della Busa
President & CEO
Mobile Dealer
Truckmore


Ehsan Taqbeem, President & CEO of mQrg Certificate

Digitization transforms dealership retail. According to Tony della Busa, CEO of Mobile Dealer and Truckmore, "The customer journey, from research to buying to retention, is witnessing disruptive innovation throughout every dealership department in sales, service, parts, and finance & insurance" (F&I). The challenge for dealerships today is that underutilized customer data results in lost sales opportunities, client churn, and a bad customer experience for dealerships in Tony’s opinion.

Mobile Dealer and Truckmore helps dealerships prosper by engaging, nurturing, and retaining customers. In Tony's view, the company's mobile software helps automotive, heavy duty truck, powersports and RV dealerships increase sales and customer retention by communicating with customers and shoppers on their smartphones. Unlocking consumer data and making it available to the dealership and the customer increases customer happiness and storewide profitability, says Tony. "In today's ultra-connected world, when almost everyone has a smartphone, mobile technology helps dealerships to interact with shoppers, convert them to customers, and maintain loyal patrons during their vehicle ownership lifecycle. The more a company is good at using data to increase customer knowledge and personalization, the greater its loyalty and the greater the returns.

Mobile Dealer and Truckmore’s success stems from its ability to develop new categories with its cutting-edge digital solutions. The company’s geo-mobile marketing solution is one of the most effective digital strategies. "Geo-mobile marketing enables dealership staff to engage with active customers and clients directly through their smartphones at the right moment to buy a vehicle, schedule a service appointment, or buy parts and accessories," says Tony.

Geo-mobile marketing allows dealers to put up a virtual perimeter around their locations and local service, parts, tires, and collision centers. When customers and potential buyers travel through the perimeter, they receive a customized message alert, inviting them to visit the dealership, like: Take a virtual tour; explore online inventory, leasing, and renting options; make a service appointment; shop for parts; investigate F&I options; use digital coupons; apply loyalty rewards; and attend a sales event.

Geo-mobile marketing links the showroom, F&I, parts, and service into one digital platform. Geo-mobile marketing helps dealers engage with customers and prospects in their area at the most opportune moments. This level of personal mobile interaction boosts sales conversions and customer satisfaction, adds Tony.

Mobile Dealer and Truckmore integrate with the dealer management system (DMS), inventory, and CRM systems. This allows dealerships to provide a personalized experience by allowing customers to shop and save their favorite vehicles; schedule a service appointment; access detailed service history, track warranties and F&I purchases, redeem loyalty rewards and personalized coupons; order parts and accessories, and make mobile payments. According to the steadfast leader, mobile personalization is indispensable for customers' lives. Dealers who show client intimacy succeed in revenue growth and customer lifetime value.

The pioneering leader embraces employee and customer happiness. The organization values inclusion. Tony uses a "Management by Objectives" strategy to understand each team member's interests and career ambitions so they can connect with the company's core goal of customer satisfaction. Tony encourages his team to talk to customers to hear about their goals, requirements, issues, and product enhancement ideas. "Building trust with both your team and your customers is key to mitigating attrition while earning long-term customer loyalty," explains Tony.

Also interested in advising budding entrepreneurs, Tony explains when trying to grow revenue, entrepreneurs often spread themselves thin by targeting multiple industries with the same solution. This fragments focus, time, and value. This looks like a tangible way to increase revenue, but each industry has different goals and problems. A one-size-fits-all product lacks the complexity and functionality to solve business problems and achieve a significant ROI. He tells them to focus on one industry first. Become an industry expert by knowing the trends, needs, problems, and goals of business segments. This means focusing on features that solve their distinct challenges and give unique industry value. Once an entrepreneur has succeeded in a particular market, they should consider targeting related business niches with similar problems and goals. A vertical focus helps entrepreneurs build trust, partnerships, and growth.

Recently, Mobile Dealer and Truckmore were acquired by KARMAK, a leading provider of business management solutions for the commercial transportation industry. "The synergy between our companies is astounding," commented Tony. "This landmark deal will usher in a new era of digital innovation, customer growth and productivity for dealerships across the globe. The combined company is transformational and will have a massive, fast-growing market opportunity and capabilities that will drive significant value for dealerships, their customers, and the industry as a whole.”


Company

Mobile Dealer
Truckmore

Management

Tony della Busa
President & CEO
Mobile Dealer
Truckmore

Description

Mobile Dealer and Truckmore were founded on a mission to help dealerships thrive by better engaging, nurturing and retaining customers throughout their journey.


Inspiring Leaders Magazine 2022