“Project the Future"

“Innovation is at the heart of everything we do at Electrosonic. By fusing architecture, storytelling, and technology, we create truly memorable experiences. ” Maurizio Capuzzo commented, CMO at Electrosonic Group.

Maurizio believes that CMOs need to be creative and analytical, and we must be heard as modern storytellers. Maurizio can't see Leonardo da Vinci designing beautiful products without understanding their use and application. Since Mad Men and Don Dapper brought many changes, CMOs must integrate narrative and marketing to engage customers, build a reputation, and boost sales.

Maurizio's creative and innovative mark-tech approach has made him stand out in marketing. He believes that as consumers are bombarded with ads, they need more choices from brands. It is essential to seek new ways to reach audiences who need to make informed decisions about what products or services would best suit their needs without being pushed around by other marketers trying to take advantage of them.

Maurizio's story of success in the corporate world comes from credibility and reinvention. He has helped develop world-class growth teams, crucial to long-term market share successes for his clients' companies. Maurizio is an expert in defining what makes a company successful: he believes that rebranding - with a clear why and a well-defined unfair advantage explainer - might also assist with improving confidence within c-suite members.

Maurizio's peers quickly point out that he is a clever businessman with excellent communication skills and modern leadership qualities. His marketing goals, expertise in branding for b2b enterprises, and continuing education helped his team create influential relationships and highly qualified leads from one-off projects up through significant corporations.

Maurizio also believes that leaders are unknown without criticism and challenge. He adds, however, the need for a diverse viewpoint to find new possibilities to encourage others around them. Inspirational marketing builds brand loyalty through mindfulness reflections on one's thought process as well judgment of other people or companies' actions. He commented: "Diverse" thoughts lead us toward growth opportunities; they open our minds so we can imagine things differently than before.”

Maurizio oversaw marketing for Polycom in the US, Canada, and Latin America. He built sales programs that produced demand each year and coached 30+ group marketers. They used demand-generation marketing with technology and channel partners to yield $50M+ in the pipeline. Maurizio modernized Electrosonic Group's marketing division so they could enhance their growth and brand awareness. He created a technology stack that allowed him to design and integrate marketing processes. This enabled him to reach all of his goals in terms of demand generation, reputation management, partner engagement & sales enablement." He worked with leading enterprise sw and hw companies in the industry such as Novell, Ingram-Micro, Hewlett-Parkard, Lucent Technologies, Motorola and Polycom.

Maurizio is an experienced marketing professional who served as advisors for young companies get an edge over the competition. He has a lot of knowledge and knows how to market a business. Maurizio has used his skills to help young entrepreneurs and startups succeed by sharing his knowledge and marketing acumen (myfuturely - ergon to name a few).

All organizations need measurable, sophisticated marketing. He has targeted the ideal customer profile with ABM, reverse IP, remarketing, and retargeting. He has also advertised using AI, online collaboration, and project management platforms for remote collaboration with his team players across the globe.

When possible, it is best to avoid price competition, commented Maurizio. For your business's long-term success and customer retention rate (which increases over time), focus on attracting customers with unique value offerings rather than solely relying upon being cheaper than competitors--especially when the economy has made people more sensitive about their spending power. Setting higher standards may prove difficult given current economic conditions where people are always sensitive about rates of return.

Design thinking is a powerful means that can be used to create value propositions and business services models from vague concepts, market data or proof. Maurizio planned services to maximize returns while also competing on price points alone. He utilized his deep understanding of technology, the job to be done and the customer pains and gains.

SiriusDecisions awarded Maurizio for the Polycom demand generation "Defy Distance" as the Best B2B MarketingCampaign in 2016 at their Summit in Orlando, FL.

Maurizio helped Electrosonic scale their value offer, resulting in new products and services. He researched marketing to reduce the risk of desirability, feasibility and viability for clients, with his research on client engagement doubling it as a result. Maurizio has extensive experience in demand generation and integrated marketing, having managed Poly's $40M+ budget in this area. He has a proven track record of success in converting leads into sales, with a 35%+ success rate in MQLs, with 1:12 ROI on program investments per marketer.