“Unlock the potential of geolocation technology”

Marvin Sanderson is CEO and Co-Founder of Xpoint, the geolocation technology specialists. He is a creative thinker and business leader who has been involved in multiple aspects of the global sports betting and iGaming industry for over 20 years.

Under his leadership, Xpoint works with partners to unlock the true potential of geolocation technology, turning a digital utility that ensures Xpoint’s partners adhere to their compliance and regulatory obligations, as well as generating valuable consumer data that helps partners turn that utility into a positive asset. During his career, Sanderson has amassed experience working in North America, Europe, Australia, and the Middle East in IT, marketing, operations, and finance, perfectly positioning him for a senior leadership role in a fast-growing tech business.

Talking about Xpoint’s business philosophy, Sanderson explains that “We work with our partners to help them better engage with their customers, deepening the relationships they have. That creates value for our partners, both in-terms of audience engagement and in revenue, and that is why the market is so excited about Xpoint. We are unique, we are bringing real innovation, and that’s being incredibly well received by the sports betting, iGaming and gambling industry.”

Our success is built upon the success of our partners – we help them make sure they are compliant, that they are meeting their legal requirements, and that their customers can interact with them in a safe, secure environment, but then we add so much more.

partnership is the best way to characterize our approach.Our success is built upon the success of our partners

Looking at the culture of the business he leads, Sanderson is a firm believer in fostering an entrepreneurial, creative, trusting working environment at Xpoint, one that allows the team to reach their full potential and deliver truly world-class advice and guidance to the company's partners. He sums it up by saying that his philosophy is rooted in "identifying good people, giving them simple instructions, and letting them flourish." This has attracted a team of experts across all aspects of the business who are at the heart of the accelerated growth Xpoint is enjoying, in the U.S., Canada and worldwide.

Turning attention to the factors that are contributing to that growth, Sanderson says that Xpoint “brings a fresh perspective based on our commitment to transparency and the value we produce with our partners. Our technology is world-class, that almost goes without saying, but it means that the brands we work with can put their complete trust in us. But then we go further, helping them develop value through our audience analytics and the application of the information we create to marketing programs that generate real return-on-investment. This is not how the geolocation market has worked before, and that is why conversations with our team are so positive, because we bring such a new, open approach.”

Since it was first founded in 2019, Xpoint has grown quickly under Sanderson’s leadership, most recently announcing new partners including SportTrade, Playstar Gaming, and Sparket, as well as investment funding from Courtside VC and Bettor Capital.

This is fueling Xpoint’s rapid growth, in particular in the North American market, as well as attracting new partners in Canada and the USA who want to take advantage of Xpoint's world-class data and customer insights platform.

Xpoint has an exciting future ahead. We’ll also be at a number of events in North America throughout 2022 and we’re looking forward to meeting with anyone who wants to talk more about how we can help your business.