Roy Weber,Owner of Weber Tech Profile

Kelly Frey
CEO
Worldwide Stages


Roy Weber,Owner of Weber Tech Certificate

Facilitate a lucid path for individuals

Kelly Frey, the company's founder and CEO, has fashioned Worldwide Stages into the premier production campus for the world’s entertainment industry. Top production companies for the music, TV, and film industry use Worldwide Stages to rehearse, film, and broadcast their performances to a global market. With over 320,000 square feet of production facilities, the company not only provides multiple soundstages (ranging from 3,000 to 20,000 square feet), but also luxurious green rooms and production suites, a 70-seat screening theatre, grand lobbies and atriums for industry events, and a 1920s-style "speakeasy" where entertainment industry professionals can relax and collaborate (combined with 5-star, concierge services and cutting edge virtual production technologies).

As a leader, Kelly motivates everyone around him to excel. He is committed to building a corporate mindset where everyone succeeds together, as a team. Kelly gives everyone clear priorities and timeframes, with the appropriate context for decisions that are made by explaining not only "what needs to be done" but "why."

Whether you’re a top-tier performance artist building, programming and rehearsing before the upcoming tour, a film producer in need of an environment to accommodate your vision from concept to creation, or offer technical and production services and need space with proximity to innovation and relationships that matter…Worldwide Stages is a place that all happens.

Kelly has been a leader in technology since the first generation of 8086-chip-based IBM computers. Kelly has mentored hundreds of business owners and written dozens of articles and books. He is inventor of patents that range from some of the first “shopping cart” technologies during the commercialization of the Internet to risk management and the seminal patents that serve as the basis for today’s "usage-based insurance" industry. He was elected as one of only a few hundred Fellows of the World Technology Network (Fellows are elected by their peers for work "deemed most likely to be of long term significance - other Fellows include Mark Zuckerberg, Elon Musk, Bill Gates, Jeff Bezos, etc).

Kelly tries to train every employee to be an entrepreneur. Each employee gets basic instruction in cashflow, profit & loss statements, and balance sheets so that they can understand how their jobs contribute to the overall profitability of the company. Each department is set up as a profit center—such that each department is an "internal business", whereby each department head “buys” and “sells” services to other department heads. Kelly also encourages his employees to explore information outside of the industry and understand how the macro-economic environment influences company business over time.

Kelly’s formula for success is simple: listening to clients and helping resolve their problems and remove their points of friction. Kelly trains his staff in a lost art: the art of listening. “Listen to what the client is saying – then act to create that ‘wow experience’ that they will never forget,” says Kelly.

“Every problem is merely another opportunity to display excellence,” adds Kelly.

For example, a large production company was streaming a live concert from Worldwide Stages. While the company had its own distribution system, Worldwide Stages anticipated service disruption problems and had a backup system in place. The production company’s system went down right at show time and Worldwide Stages automatically switched to it’s own backup system. The production company didn’t even realize it had a service interruption until the next day and has now come to depend upon Worldwide Stages as it preferred location for live broadcasts.

Such exemplary service is not just limited to technology. For example, an advertising company in Los Angeles hired a local production crew to shoot a commercial, and their audio engineer didn’t show up — our staff immediately mobilized and made sure the ad company had an engineer for the shoot so that there was no delay. Similarly, the company routinely preps VIP rooms for the families of A-list entertainment clients (providing not just “what the client bought” but “what the client needs” to perform at their highest level).

The superlative facilities and services that Worldwide Stages has created resonates with its entertainment industry customers. A major broadcast network recently produced a concert with a legend of music that gained coverage in publications ranging from People to Forbes. The network producer volunteered that Worldwide Stages and its staff made the concert "the easiest production we have ever done" and, in acknowledgment, offered to provide Worldwide Stages with “end roll credits” during the broadcast of the concert and on still photos of the event that were released for press coverage (and now reside as part of the Getty image library).

“Even when industry professionals compare Worldwide Stages to other venues, those venues are always legendary,” said Kelly. “Most recently a top music touring manager volunteered that the only comparable venue to Worldwide Stages was the Beatles' "Abby Road" studio!”

“Because of the people we serve, we also need to be concerned with safety and security,” Kelly volunteered. The company provides a dedicated site rep to each guest and has over 70 cameras with facial recognition software to augment and leverage its 24 x 7 armed security staff (that is made up of ex-law enforcement and ex-military personnel). “We also have a medic on site during productions,” said Kelly. “You just don’t find that sort of attention to safety and security at any other production facility of our size.”

Worldwide Stages bought their current facility in May 2021 and has spent millions of dollars on renovations. The company is currently planning to expand, adding another four soundstages and over 20 acres to its current production campus in order to meet industry demands. Even though the company has not yet officially opened, it has already hosted some of the legends of music and some of the largest TV/film production companies in the world. The company is now booking events for 2023 and beyond.

“My advice to entrepreneurs is to get to the 80% mark and then act! Fear of failure or trying to be perfect will kill an entrepreneur’s dreams,” said Kelly. “And concentrate on the benefits of what you do, just not the features that you design into your product or services. We have a simple goal at Worldwide Stages: that every guest at Worldwide Stages says ‘Wow. That was the best experience I have ever had!’ Everything that every employee at the company does every day is in pursuit of that goal.”


Company

Worldwide Stages

Management

Kelly Frey
CEO
Worldwide Stages

Description

Worldwide Stages provides a campus of integrated facilities and services designed for entertainment professionals involved in the production of live shows, film/TV, new media, and related service providers.


Inspiring Leaders Magazine 2022