“A Versatile Leader”

Jeff Bettinger, Global CHRO, came to Nu Skin from the world of Pharma/Medical device and before that retail. His experience across these areas has given him a unique advantage in understanding the company’s business quickly and then applying his understanding of human capital strategies to unlock our potential better. He is a disrupter, and that disruption comes at the perfect time as Nu Skin moves to mobile and digital strategies.

Blake Roney, Sandie Tillotson, and Steve Lund decided to build a company that would combine innovative personal care products with ingredients that subscribed to the philosophy of “all of the good, none of the bad” and a generous business opportunity that would attract high-caliber distributors It didn’t take long for people to discover the difference between Nu Skin’s unique business opportunity and one-of-a-kind products. The first product order was so popular that it was gone in a matter of hours. People loved the products so much that many even brought their bottles and jars for the founders to fill with the unique formulas using an ordinary spoon.

Since that time, Nu Skin has demonstrated a distinctively different approach to business. It began with an innovative concept of premium quality products and a uniquely compelling global business opportunity. Combined with the immovable commitment of the distributor leaders, this exceptional business model has shaped the company into more than a 2.5 billion dollar enterprise that remains true to its core values. Today, Nu Skin is differentiated by its ability to demonstrate that they truly have the best people, product, culture, and opportunity in the direct sales, skincare, and wellness industries. As the premier anti-aging company, Nu Skin sets the standard.

“Nu Skin is differentiated by its ability to demonstrate that we truly have the best people, product, culture, and opportunity in the health and wellness industries.”

“Nu Skin started a shift to digital a few years ago. Our position as an early adopter put us in a position where the living room or hotel conference room quickly shifted to virtual rooms throughout COVID,” says Jeff. “Our business has really benefitted from the vision of Ryan Napierski our CEO Elect in moving the business to the future before the future was here. We are revamping how we communicate and service customers, our distributors, and even our employees. Beyond this we agree updating many of our foundational systems across supply chain, CSM, and beyond.”

Through their innovative science, Nu Skin has uncovered new ways to help users look and feel young, inside and out. Their secret weapon is Dr. Joe Chang, who came to Nu Skin over 20 years ago when Nu Skin acquired Pharmanex. His scientific work has built a foundation where they have raised the bar on all of their competitors by building a business with such a strong connection to science….and that means real results. “We embrace competition. In the direct selling world, our fingerprints are evident in many of our competitors. These competitors help us keep innovating, driving for incredible solutions for our customers, and building our employment brand and experience to continue our leadership position,” says Jeff.

Talking about the pandemic affecting the role of HR, Jeff says to retain a greater number of talented employees, providing them with an adjusted flexible working environment is highly essential. “The pandemic hasn’t really changed the role of HR. HR lives in a world of disruption and agility. What has changed are the solutions and environment from which we function,” says Jeff. “This isn’t the first time workers have had to deal with disruption, and it won’t be the last What is incredible in this moment is the technology and communication tools that allow for fantastic employee experiences despite the unique environment.”

He advises future HR Leaders that learning the business is the secret to any HR leader succeeding in any business. Translating real business problems into Human Capital interventions brings value to the shareholder no matter the industry. Jeff and his team will continue their digital transformation building tools and strategies for their business leaders to empower thousands to be a force for good on this earth for the days to come. “We will continue to support them in a way that builds on their strong confidence and enables them to build businesses that help them meet their personal goals.” IE