"An Influencer paves the road for novices."

Berkshire Hathaway HomeServices Georgia Properties is a subsidiary of HomeServices of America, the nation's largest real estate company. The Berkshire Hathaway-branded company brings stability, strength, quality, and innovation to the Metro Atlanta real estate industry. Berkshire Hathaway HomeServices Georgia Properties is led by Dan Forsman, who oversees over 1500 associates and 29 branch offices. The company is a market leader in Georgia, with revenue of $5.2 billion in 2021.

Dan is dedicated to innovation and quality. Under his leadership, the corporation used cutting-edge technology and the Berkshire Hathaway brand to establish sales records. The corporation created three new branch offices to better serve Atlanta's fast-growing districts. His contemporaries recognize him as a powerful leader, visionary, and business influencer. Dan is open to constructive criticism like any good leader. He first listens, then asks questions and pivots. He is an overachiever who starts his day listening to Darren Hardy and Tom Ferry. Dan is disciplined, focused on outcomes, motivating, and dedicated to excellence and winning. He is humble and hungry and is an expert novice.

Possessing an unusual talent to hire high-caliber talent, Dan has assembled a top leadership team that works hard to beat the competition. He's the first to admit that knowing everything isn't necessary; all we have to do is pay attention, listen, and stay 15 minutes ahead of our opponents.

Dan and his marketing technology and innovation team streamline initiatives to help associates launch their businesses. LEAP is their Leadership Excellence and Accountability Program for company success. Dan adds that we also allow our employees to use Design Studio technologies to generate top-notch collateral and social assets at home or on the fly. Our entire senior management team coaches and mentors our sales team.

His commitment to fostering a culture of respect, diversity, and creativity defines Atlanta real estate. Dan lives his beliefs and is proud of his team's client service. He's also proud of their support for The Sunshine Kids, a cancer charity. The company has raised over $1.8 million for the Sunshine Kids Foundation and is the top donor statewide.

Dan monitors the real estate market daily and has known about the low inventory market for some time. He thinks now is the moment to invest in technology to help his salespeople generate revenue. We just launched RealScout in Atlanta and have had great success, "adds Dan."Our partners generated 17,000 property views in one month using this new technology, and most of their clients were selling homes. This spring, we used Berkshire Hathaway HomeServices' global power to place all our listings on a mobile ad platform. Dan asserts that each of their associate’s listings gets seven days of exposure across the Internet at absolutely no cost to them. It’s instant and automated. "

Dan invented Team Builder, a technology that has benefited his colleagues and organization. If both agents are with Berkshire Hathaway HomeServices Georgia Properties or Referral Associates of Georgia, the sponsoring agent receives 1% of the recruited agent's adjusted GCI* quarterly. HomeServices has adopted this effective method nationally, says Dan.

Dan's foresight and leadership rebranded Berkshire Hathaway HomeServices Georgia Properties' luxury marketing. Under his guidance, he produced and launched the 2015 black-and-white Luxury Collection campaign with SCAD. The company's engaging, avant-garde marketing helped it win the Max Award (Marketing Award for Excellence). Luxury Collection sales have grown 269% since its inception.

Our New Homes Division leads Atlanta in new home sales, says Dan. They're partnering with top Atlanta developers and builders on numerous new projects that will add inventory around metro Atlanta. This award-winning division represents Trilith, a mixed-use development south of Atlanta near to Trilith Studios, a popular movie production location in the U.S. This walkable neighborhood has single-family, terrace, and micro-homes. They also represent Soleil Belmont Park, a 55+ neighborhood with 471 low-maintenance homes and resort-style amenities, and 20 additional new home communities.

Dan recently celebrated his 37th professional anniversary. He was selected Broker of the Year for Global Berkshire Hathaway HomeServices Affiliate Network. Forsman is one of Swanepoel Power 200's Most Powerful People in Residential Real Estate and a Modern Luxury Interiors Industry Icon. The Atlantan called him one of the Top 50 Most Powerful People. Forsman was president of the Atlanta REALTORS® Association and the Metro Atlanta Relocation Council.

"The best part about my job is having the opportunity to help others and serve our community," said Forsman. "I want to be aspirational, motivational, and intentional in the way that I lead our associates so that they can continue to take their business to the next level, says Dan."